Sunday, December 30, 2007

What is it: Kendra Initiative - fostering open market space for digital media

Heard about frustrated users ... and content owners?
Good news: Somebody is exploring this!

Kendra Initiative
Kendra Initiative is an international media, technology, academic and industry alliance. The mission is to foster an open distributed marketplace for digital media (including films, music, images, games and text). The initiative researches, recommends and develops enhancements to the digital media marketplace that facilitate interoperability between and revenue generation for content owners and service providers; to enable consumers to use any device or application to browse, search and purchase content from any content catalogue, seamlessly. The cross-industry stakeholder group is currently investigating content description, search, visibility, discovery, delivery and payment whilst developing and trialing prototypes and promoting support.

This seems worthwhile to follow - would be interesting also for content distribution via TV channels.... any comments?

1 comment:

Ingjerd said...

About time someone raises the issue of the confused valuechain! We need open markets and open standards for content distribution online.